As the Galaxy S26 approaches in early 2027, 'The Seoul Brief' dissects Samsung's strategy to dominate the high-end, leveraging AI and camera innovation.
A critical analysis of Samsung Electronics' recent labor demands, exploring the lack of strategic foresight, internal cohesion, and public resonance that plagues its union.
The Seoul Brief critically examines the Samsung Galaxy S26's disappointing market performance in 2026, dissecting its strategic missteps, iPhone's dominance, and the desperate pivot to 'bomb sales'.
As the Galaxy S26 officially lands in 2026, we dissect Samsung's latest flagship, its surprising MVNO strategy, and the subtle innovations that signal a new era for premium smartphones in Korea.
Seoul Brief critic analyzes the shocking reveal of a specialized AI, not ChatGPT or Gemini, accurately predicting the recent Iran air strike, examining its implications for tech, geopolitics, and the future of intelligence.
As Gadeokdo New Airport declares itself 'on track' for a 2029 opening, our critic dives deep into the political, economic, and technological implications, questioning the rhetoric and dissecting the sole-source contract for its critical access road.
As Samsung doubles down on Galaxy AI and immersive experiences at MWC 2026, we critically examine the potential and pitfalls of the rumored Galaxy Buds 8, analyzing its role in a hyperconnected ecosystem.
President Lee's demand for a swift reopening of Muan International Airport highlights deeper issues in Korea's regional development, technological integration, and policy execution. A critical look at bureaucratic inertia versus presidential mandate.
As Samsung prepares to unveil the Galaxy S26, 'The Seoul Brief' dives into the strategic implications of Unpacked in San Francisco, the AI Phone leadership narrative, and the looming challenges for Samsung in 2026.
SK Hynix's colossal 21.6 trillion KRW investment in Yongin's 1st fab marks a critical juncture in the global AI race. We analyze the implications, risks, and South Korea's high-stakes play for silicon sovereignty.
As Samsung unveils the Galaxy S26 and Buds 4, our critic peers into the future, dissecting the potential of the Galaxy Buds 8 and what it means for AI, privacy, and the connected Seoulite.